Best AI Visibility Tools in 2026

The market splits into three tiers

Ten tools show up repeatedly in AI visibility conversations, and they fall into three groups that solve different problems:

• Dedicated GEO monitoring platforms — Profound, Peec AI, Scrunch AI, Otterly.AI, AthenaHQ — built specifically to track how brands appear across AI assistants.
• SEO incumbents with an added AI-visibility module — Ahrefs Brand Radar, Semrush AI Visibility, SE Ranking / SE Visible — where AI tracking is bundled into a suite you may already use for keyword rankings and site audits.
• Content-execution and full-loop platforms — Writesonic and Tideflow AI — where monitoring is paired with (or leads directly into) content creation, and in Tideflow's case, publishing and outcome measurement.

That distinction matters more than any single feature comparison, because a dedicated monitoring tool and a full-loop platform solve genuinely different problems: one tells you where the gaps are, the other also helps you close them.

Comparison table

Pricing shown is the lowest published entry point as of this writing. Several vendors publish no self-serve pricing at all; those are marked accordingly rather than estimated.

Profound: best for enterprise marketing teams running AI as a channel

Profound positions itself as a full-stack "answer engine" marketing platform rather than a simple dashboard. It combines Prompt Volumes (search-demand data for AI queries), Answer Engine Insights (how AI represents the brand), Agent Analytics (crawler tracking across ChatGPT, Gemini, Claude, Perplexity, and more), and autonomous "Agents" that run AEO, SEO, content, and PR tasks Profound.

Tracked engines: ChatGPT, Gemini, Claude, Perplexity, and more, with up to nine answer engines available on its Enterprise plan.
Citation classification: Answer Engine Insights describe how AI models represent the brand, benchmarked via a proprietary "Profound Index."
Share of voice: vendor-defined via the Profound Index — not an industry-standard metric.
Pricing: a free trial limited to ChatGPT and 10 prompts, and a custom Enterprise tier for teams "operationalizing AI Search insights at scale," per Profound's pricing page.
Workflow integration: monitoring plus agent-driven content and PR workflows, aimed squarely at large marketing teams rather than lightweight self-serve users.

Best for brands with the budget and team size to run AI visibility as its own discipline, with dedicated agents rather than manual dashboard checks.

Peec AI: best for teams that want granular, source-level detail

Peec AI's core strength is specificity. It doesn't just tell you a visibility number moved — it tells you which third-party sources AI models are citing instead of you, and gives concrete recommendations, such as "get a G2 profile" or "join Reddit discussions," based on where competitors are winning citations Peec AI.

Tracked engines: each plan lets you choose a set number of models (three on Starter through Advanced, up to 13 on Enterprise), including dedicated ChatGPT, Gemini, and AI Mode trackers.
Citation classification: identifies specific citation-source types — review sites like G2, forums like Reddit, and editorial domains like the New York Times — that LLMs pull from.
Share of voice: reported as Visibility, Position, and Sentiment, tracked per prompt and per competitor.
Pricing: Starter at $95/month (50 prompts, one project), Pro at $245/month (150 prompts, two projects), Advanced at $495/month (350 prompts, five projects, Looker Studio integration), and custom Enterprise pricing, per Peec AI's pricing page.
Workflow integration: prompt tagging and management, competitor tracking, and export via API and Looker Studio, but no built-in content publishing.

Best for SEO and content teams that want to understand why a competitor is winning a citation, not just that they are.

Scrunch AI: dedicated platform, but details need direct verification

Scrunch AI is a recognized name in the AI visibility and GEO space, but its own product pages could not be reliably reviewed for this article at the time of research. That means specific claims about tracked engines, citation methodology, or pricing can't be responsibly included here without risking inaccuracy.

Pricing: not publicly available based on the information reviewed for this article.
What we can say: Scrunch AI markets itself as a dedicated AI visibility platform with meaningful traction in the category. If it's on your shortlist, request a live demo and ask directly which engines it tracks, how it classifies citation sources, and what its current pricing tiers are — the answers may have changed since this comparison was written.

Otterly.AI: best for teams wanting broad engine coverage at a lower price point

Otterly.AI calls itself a Content Intelligence Platform, combining AI prompt research, AI search analytics, and a "Content Audit" feature that checks crawlability and predicts why AI models might skip a page before you publish it Otterly.AI.

Tracked engines: ChatGPT, Google AI Overviews, Perplexity, and Microsoft Copilot on standard plans, with Claude, Google AI Mode, and Gemini available as add-ons — the widest explicitly listed engine set of any tool reviewed here.
Citation classification: the Content Audit flags crawlability issues and predicts why AI systems skip content, alongside a mentions/citations dashboard.
Share of voice: reported as "Average Brand Position," a vendor-defined metric.
Pricing: Lite at $29/month (15 prompts, four engines), Standard at $189/month (100 prompts), Premium at $489/month (400 prompts), and a custom Enterprise plan, per Otterly.AI's help center pricing page.
Workflow integration: monitoring plus pre-publication content recommendations, but no direct CMS publishing.

Best for smaller teams or agencies that want the broadest engine list at the market's lower price tiers, and value pre-publish crawlability checks over post-hoc scoring alone.

AthenaHQ: dedicated GEO platform, unverified in this comparison

AthenaHQ is named in the AI visibility/GEO space as a dedicated monitoring platform, but first-party product details couldn't be independently confirmed for this article.

Pricing: not publicly available based on the information reviewed.
What to do: if AthenaHQ is on your list, verify its current tracked-engine coverage, citation methodology, and pricing directly with the vendor before comparing it against the tools above.

Writesonic: best for teams that want monitoring paired with content execution in one tool

Writesonic is positioned as monitoring plus a substantial execution layer — pairing visibility tracking with content generation rather than shipping a standalone dashboard. The specific mechanics of how its monitoring and content features connect weren't independently confirmed through first-party research for this article, so treat capability claims as unverified until checked directly.

Pricing: not publicly available based on the information reviewed.
What to do: if content generation alongside visibility tracking is your priority, confirm exactly how Writesonic's AI-visibility monitoring and its content tools interact — whether that's shared data, one workflow, or two separate products under one login.

Ahrefs Brand Radar: best for teams already inside the Ahrefs ecosystem

Ahrefs Brand Radar is Ahrefs' AI-visibility feature, layered onto its existing SEO toolset. Ahrefs is one of the largest incumbent SEO platforms, which is why Brand Radar shows up in most AI-visibility shortlists by default — but specific tracked-engine lists, citation classification methods, and Brand-Radar-specific pricing weren't independently confirmed in first-party research for this article.

Pricing: not publicly available for Brand Radar specifically in the material reviewed; Ahrefs' broader subscription pricing is public but wasn't isolated to this feature here.
Workflow integration: an AI-visibility layer inside a subscription many teams already have, rather than a net-new tool purchase.

Best for teams that want to avoid adding a tenth vendor and are willing to verify Brand Radar's current engine coverage directly before relying on it.

Semrush AI Visibility: best for teams that want AI tracking bundled into an SEO suite they already use

Semrush has folded AI Visibility into "Semrush One," its unified SEO and AI-search platform. It tracks prompt-level visibility, analyzes AI market share against named competitors, and offers a Semrush MCP connector that brings live SEO and visibility data into AI assistants. Semrush reports monitoring "317M+ LLM prompts" as part of its underlying dataset, and Adobe completed its acquisition of Semrush, according to the company's own announcement Semrush.

Tracked engines: multi-engine prompt tracking within Semrush One, with the exact engine list scaling by plan.
Citation classification: "AI market share" reporting against named competitors, drawn from Semrush's self-reported prompt dataset.
Share of voice: Semrush cites a "+373% increase in share of voice" from a single customer testimonial — a vendor-selected case study, not a controlled benchmark.
Pricing: the SEO plan starts at $117.33/month (billed annually); Starter runs $165.17/month (50 prompts/day, MCP access); Pro+ is $248.17/month (100 prompts/day); Advanced is $455.67/month (200 prompts/day, API access); Enterprise is custom, per Semrush's SEO & AI Search pricing page.
Workflow integration: AI visibility sits inside the same suite as keyword tracking and site audits, which consolidates billing and login but ties AI-visibility depth to whichever Semrush tier you're already on.

Best for teams that already run Semrush for SEO and want AI tracking added without a separate purchase decision.

SE Ranking / SE Visible: established SEO platform, unverified AI-visibility specifics

SE Ranking is an established SEO platform that has added an AI-visibility offering under the "SE Visible" name. As with Ahrefs Brand Radar, first-party details on tracked engines, citation classification, and dedicated pricing for this feature weren't independently confirmed for this article.

Pricing: not publicly available for SE Visible specifically based on the information reviewed.
Workflow integration: appears to sit inside the existing SE Ranking subscription, following the same bundling pattern as other SEO incumbents — confirm current scope directly before buying.

Tideflow AI: best for teams that want to act on visibility gaps, not just see them

Every tool above answers some version of "where does my brand show up in AI answers?" Tideflow AI answers that question too, but treats it as step one of a longer loop rather than the end product.

Tracked engines: ChatGPT, Gemini, Perplexity, Google AI Mode, and Google AI Overview, per Tideflow AI's site. Engine coverage is still expanding, so confirm current support at signup rather than assuming the full list is live for your account on day one.

Citation classification: instead of one blended "visibility score," Tideflow shows Mentioned, Cited, and Rank status per individual monitored prompt. That's a deliberate choice: because vendor scoring methods aren't standardized across the market, a per-prompt breakdown is easier to verify against reality than a single aggregate number.

Share of voice: Tideflow doesn't publish a single share-of-voice figure for this reason — it shows the underlying prompt-level data instead and leaves aggregation to the reader.

Pricing: Starter at $99/month ($990/year), Growth at $199/month ($1,990/year), and Scale at $499/month ($4,990/year), plus pay-as-you-go Agent Credit packs (100 credits for $39, 250 for $89, 500 for $169), per Tideflow AI's pricing page.

Workflow integration — the full loop: this is Tideflow's actual differentiator, and it's worth spelling out rather than summarizing, because none of the other nine tools describe all five steps as one connected product:

1. Measure AI visibility across the tracked engines above, at the prompt level.
2. Write and fill content gaps — Tideflow turns a missing or weak answer into a specific gap plan (write an article, improve an existing page, or pursue a third-party citation) and drafts the content.
3. Publish it through an MCP connection directly into the customer's own coding agent and website stack, via Tideflow's MCP integration — no migrating to a new CMS.
4. See when AI bots pick up the content, using bot detection (Detect AI Bots) that flags requests from GPTBot, ClaudeBot, OAI-SearchBot, and PerplexityBot. Tideflow is explicit that a bot visit is a discovery signal, not proof that the content was actually cited or indexed in an answer — the same caution worth applying to any vendor's "crawler observability" feature.
5. Track traffic and conversions from AI-driven visits, using built-in web analytics that attribute sessions to referral sources like chatgpt.com, perplexity.ai, and claude.ai, and connect those sessions to on-site conversions.

That closed loop is the practical difference between Tideflow and the monitoring-only tools above: a dashboard from Profound, Peec AI, or Otterly.AI will tell you that you're missing from an answer, but closing that gap is still a separate step you have to do yourself, in a separate tool. Tideflow's content and publishing steps are still human-reviewed before anything goes live — the platform drafts and proposes, but nothing publishes without approval — and, like every tool on this list, it cannot guarantee that any specific piece of content earns a citation or recommendation from an AI model.

Best for teams that already know AI visibility matters and are tired of stitching a monitoring tool, a content tool, a publishing workflow, and an analytics tool together by hand.

How to choose

Match the tool to the job you actually need done, not the longest feature list.

Choose a dedicated monitoring platform (Profound, Peec AI, Otterly.AI) if your main need is deep, prompt-level tracking and citation-source analysis, and you have a separate team or agency ready to act on what it finds.

Choose an SEO-suite add-on (Semrush AI Visibility, and — once verified directly — Ahrefs Brand Radar or SE Ranking/SE Visible) if you already pay for that suite and want AI tracking bundled in rather than adding a new vendor and a new bill.

Choose Tideflow AI if you want the monitoring, content creation, publishing, bot-pickup observability, and conversion tracking connected in one workflow, rather than exporting a gap list from one tool into a content brief for another.

Verify directly before buying, regardless of tier, for Scrunch AI, AthenaHQ, Writesonic, Ahrefs Brand Radar, and SE Ranking/SE Visible — public, first-party detail on their exact engine coverage and pricing was not confirmable in this research, and the category is moving fast enough that specifics change between demos.

Before signing anything, ask every vendor on your shortlist the same four questions, since "visibility score" means something different in every one of these tools:

• Which AI engines do you track, and does that list match where my actual customers ask questions?
• How many prompts, and who defines the competitor set I'm being compared against?
• How do you classify a citation — is a mention the same as being recommended?
• What happens after your dashboard shows a gap — do I get a report, a recommendation, or a published piece of content?

Frequently Asked Questions

Is it redundant to run a dedicated AI-visibility tool alongside an SEO suite that already has one built in?

Not necessarily — they often measure different things at different depths. A bundled module inside a suite like Semrush is convenient and consolidates billing, but dedicated tools such as Peec AI or Otterly.AI tend to offer deeper prompt customization, more granular citation-source breakdowns, and tighter competitor tracking. If your AI-visibility needs are basic, the bundled option may be enough. If you need to understand exactly which third-party sources are winning citations over you, a dedicated tool is usually more capable.

Does an AI crawler bot visiting my page mean it was cited in an AI answer?

No. A crawler visit from GPTBot, ClaudeBot, or a similar bot means the page was discovered and requested, not that it was indexed, used, or cited in a generated answer. Tideflow AI states this distinction directly in its own documentation, and it's a useful caution to apply to any vendor's "AI crawler tracking" or "bot pickup" feature — treat a bot visit as an early signal worth watching, not proof of visibility.

Can I trust a vendor's self-reported visibility statistics, like a "+373% increase in share of voice"?

Treat these as marketing data points, not controlled benchmarks. Figures like that typically come from a single customer case study rather than an independent study across many brands, and "visibility" or "share of voice" is defined differently by every vendor. Use vendor-reported stats to gauge general market traction, but base your buying decision on how the tool performs against your own prompts and your own competitor set.

Sources

• Profound, Profound | Optimize Your Brand's Visibility in AI Search; Pricing
• Peec AI, AI search analytics for marketing teams; Pricing
• Otterly.AI, AI Search Monitoring Tool: Track ChatGPT, Perplexity & Google AIO; Pricing of Otterly.AI
• Semrush, Semrush: Your Unfair Advantage for Growing Brand Visibility; SEO & AI Search Pricing
• Tideflow AI, Tideflow AI — AI Visibility & Content Platform; Detect AI Bots; Add analytics and track views and conversions; Connect your coding agent through MCP; Pricing & Early Access