Best AI Visibility Tools in 2026

Three things that distort most AI visibility comparisons

A visibility score is a sample, not a measurement. The same prompt on the same engine at the same moment can return different answers (Zapier). Model updates also shift which brands get recommended over time (AIVO Journal). Trust trends built on many prompts across several engines. Do not trust a single precise number.

The engines on a homepage are not the engines in your plan. Profound, Otterly.AI, Writesonic, Scrunch and Peec AI all advertise more engines than their entry tiers include. Check the plan, not the logo strip.

Mentions, crawler visits and referrals are different signals. A mention in ChatGPT is not a click. A bot visit to your page does not prove the page was indexed or cited. Tools that claim to "prove impact" differ a lot in which of these signals they actually capture.

AI visibility tools compared

Profound: Best for enterprise governance

Profound belongs at the top of the enterprise shortlist because it pairs the widest advertised engine list here with serious governance and a growing execution layer. Older roundups often call it monitoring-only. That label is now outdated.

• Tracked engines: Profound's site lists ChatGPT, Perplexity, Claude, Gemini, Grok, Microsoft Copilot, DeepSeek and Google AI Overviews (Profound). That list is marketing, not a per-plan guarantee. The Agency Growth plan covers only ChatGPT, Perplexity and Google AI Overviews (Profound pricing listing).
• Citation sources: Agent Analytics shows "how bots view, cite, and refer to your pages." The AI Marketer also rewrites pages it flags for "citation decay."
• Share of voice: Benchmarking and Sentiment modules. ChatGPT Shopping adds SKU-level tracking.
• Pricing: Per Profound's pricing listing, Agency Growth costs $399/month per client workspace. It includes 100 prompts, 400 Agent credits and 5 seats. Enterprise pricing is custom, and the free trial runs 10 prompts once on ChatGPT only (Profound pricing listing). Other brand-plan prices could not be verified.
• Workflow integration: The AI Marketer drafts and stages content in your CMS and produces social, PR and product-marketing assets. Profound also lists RBAC, SCIM, SOC 2 and what it calls "200+ integrations."

Tradeoff: the free trial is too small to judge trends, and the full engine list may require a larger contract.

Peec AI: Best for agencies that need source-level insight

Peec AI stands out for telling you which kinds of sources AI engines rely on. It turns that into concrete targets rather than a raw citation list.

• Tracked engines: Brand plans include 3 models of your choice. Enterprise includes all models (Peec AI pricing listing).
• Citation sources: This is Peec's strongest area. It flags patterns such as "The review websites G2 is regularly cited" or "Editorial domain are often cited," and covers sources like LinkedIn, Reddit and major publishers (Peec AI).
• Share of voice: Tracks visibility, position and sentiment by prompt against competitor brands, with tags and country filters.
• Pricing: Per Peec's pricing listing, Starter costs $95/month (50 prompts, 3 models, 1 project, unlimited users). Pro costs $245 (150 prompts) and Advanced costs $495 (350 prompts, Looker Studio). Enterprise is listed at $499 with custom coverage and SSO. Agency plans run $245, $495 and $795/month on a credit basis (Peec AI pricing listing).
• Workflow integration: CSV export, a Looker Studio connector for client dashboards, an API and an MCP.

Tradeoff: Peec does not draft or publish content. Its 3,000+ brands and 4.9/5 G2 rating are its own claims. For a direct comparison, see Tideflow AI vs Peec AI.

Scrunch AI: Best for controlling what AI agents receive

Scrunch is the only tool on this list that changes what AI agents see on your site. Its Agent Experience Platform (AXP) "detects AI agents at the edge and serves them AI optimized content" without changing the human-facing page (Scrunch).

• Tracked engines: The Core plan supports 4 LLMs: ChatGPT, Perplexity, Google AI Overviews and Copilot. Enterprise expands to 9 (Scrunch pricing listing).
• Citation sources: Not clear from public info.
• Share of voice: Not clear from public info.
• Pricing: Per Scrunch's pricing listing, Core costs $250/month. It includes 125 prompts, 5 site audits a month, 1 brand workspace, 5 users and a 7-day free trial. Enterprise is custom and adds API access and SSO.
• Workflow integration: AXP edge delivery plus site audits. Scrunch positions itself as an "AI Customer Experience Platform" for enterprises and agencies and claims 500+ companies.

Tradeoff: Core omits Gemini and Google AI Mode. The public detail on its analytics is thinner than for most peers.

Otterly.AI: Best budget entry point

Otterly.AI is the cheapest dedicated tool here that still offers content-level fixes, not just dashboards.

• Tracked engines: Otterly advertises ChatGPT, Google AI Overviews, Claude, Perplexity, AI Mode, Gemini and Copilot (Otterly.AI). Its paid plans include 4 engines (ChatGPT, AI Overviews, Perplexity, Copilot), and the rest are add-ons (Otterly.AI pricing listing).
• Citation sources: Not clear from public info.
• Share of voice: Not clear from public info.
• Pricing: Per Otterly's pricing listing, Lite costs $29/month ($25 billed annually) for 15 prompts. Standard costs $189/month for 100 prompts and Premium costs $489/month for 400 prompts. Enterprise starts at $1,000/month.
• Workflow integration: Crawlability checks, content audit and prediction, content briefs and GEO recommendations. Lite gets 3 recommendations a week. API/MCP access and Agent Analytics events start at Standard.

Tradeoff: 15 prompts is enough to explore but too few for reliable trends. The 40,000+ users figure and Gartner Cool Vendor (2025) mention are Otterly's own claims.

AthenaHQ: Best for tying visibility to traffic and revenue

AthenaHQ fits mid-market and e-commerce teams that want visibility data connected to analytics and storefront revenue.

• Tracked engines: 8+ LLMs: ChatGPT, Perplexity, AI Overviews, AI Mode, Gemini, Claude, Copilot and Grok, with more on request (AthenaHQ).
• Citation sources: Citation source analysis plus content-gap analysis.
• Share of voice: Competitor share of voice and sentiment are core features.
• Pricing: Per AthenaHQ's plans listing, Essential is free with 300 credits. Starter costs $295/month with 3,600 credits. Enterprise is custom (AthenaHQ plans listing). API access and extra credits are paid add-ons.
• Workflow integration: A content optimization agent and the "Ask Athena" copilot. GA4 connects visibility to traffic and conversions. Shopify lets you publish content and attribute revenue to AI search. Webflow, Framer and Search Console are also supported, with Tableau, Power BI and Looker on Enterprise.

Tradeoff: credit-based pricing makes it harder to predict how much tracking you get. Its case-study uplift figures are vendor claims.

Writesonic: Best for content teams that want execution built in

Writesonic goes furthest among the established tools from monitoring into fixing and measuring results.

• Tracked engines: Writesonic says it tracks 10 AI platforms daily, including ChatGPT, Claude, Gemini, Google, Copilot and Grok (Writesonic). Plan coverage is narrower. Starter tracks ChatGPT only, while Basic and Growth track ChatGPT, Gemini and Google AI Overviews (Writesonic pricing listing).
• Citation sources: Drafts outreach for the third-party sources AI engines cite, such as Reddit, YouTube and listicles.
• Share of voice: Measures citation share.
• Pricing: Per Writesonic's pricing listing (billed annually), Starter costs $79/month, Basic $199 and Growth $399. Agency Starter costs $200/month and Enterprise is custom. A 7-day free trial is offered.
• Workflow integration: The Action Center ranks fixes and an agent rewrites pages. It also audits robots.txt and catches errors on GPTBot, ClaudeBot and PerplexityBot visits. Each fix is "measured at Day 14 and Day 28" for citation share, AI traffic, conversions and pipeline.

Tradeoff: the Action Center appears only as a trial on the Growth plan. Wide engine coverage and the full execution layer therefore sit at higher tiers.

Ahrefs Brand Radar: Best for existing Ahrefs users

Brand Radar makes sense if you already live in Ahrefs and want AI visibility next to your backlink and keyword data.

• Tracked engines: Tracks brand mentions, citations and sentiment across AI chatbots (Ahrefs). Editorial reviews list platforms including Google AI Overviews, AI Mode, ChatGPT, Perplexity, Copilot and Gemini. Confirm the current list with Ahrefs.
• Citation sources: Tracks citations. Ahrefs says Brand Radar draws on a dataset of 400M monthly AI prompts.
• Share of voice: Not clear from public info.
• Pricing: For the Brand Radar AI add-on, Public pricing could not be verified. Per Ahrefs' pricing listing, core plans run from Starter at $29/month to Advanced at $449/month, with Enterprise from $1,499 (Ahrefs pricing listing). Custom prompts are metered: "one check equals one prompt times one LLM times one location" (Zapier). Tracking more engines therefore uses up checks faster.
• Workflow integration: Lives inside the Ahrefs suite. A free AI Visibility Checker lets you test before committing.

Semrush AI Visibility: Best for Semrush and Adobe-stack teams

Semrush now bundles AI search into its main plans. That makes it the low-friction option for existing customers.

• Tracked engines: Editorial reviews report Google AI Overviews, AI Mode, Gemini and ChatGPT (Minineo).
• Citation sources: Not clear from public info.
• Share of voice: Tracks prompt-level visibility and "AI market share against your competition" (Semrush).
• Pricing: SEO + AI Search plans are Starter at $199/month, Pro+ at $299 and Advanced at $549. Billed annually, those drop to $165.17, $248.17 and $455.67. Enterprise is custom (Semrush pricing).
• Workflow integration: Semrush One, an MCP and a ChatGPT integration. Adobe has completed its acquisition of Semrush, which matters if you buy into the Adobe stack.

Tradeoff: it is a monitoring layer on an SEO suite. Content, PR and technical fixes stay with your team.

SE Ranking: Best for agencies on a suite budget

SE Ranking has the strongest agency and automation story among the SEO suites.

• Tracked engines: ChatGPT, Gemini, Perplexity, AI Overviews and AI Mode (SE Ranking).
• Citation sources: Tracks brand mentions and links in AI answers.
• Share of voice: Competitor benchmarking. The AI Search add-on includes unlimited competitor research across AI platforms.
• Pricing: Per SE Ranking's subscription listing, Core costs $129/month ($103.20 annually) with 100 prompts tracked daily. Growth costs $279/month ($223.20 annually) with 250 prompts. The AI Search add-on costs $71.20/month billed annually and the Agency Pack costs $69/month billed annually (SE Ranking pricing listing).
• Workflow integration: API, MCP, Looker Studio, Whatagraph, AgencyAnalytics, Make, n8n and Zapier, plus white-label reports and client seats.

Note: SE Visible, SE Ranking's separate AI visibility product, was not covered in the public information reviewed here. Evaluate it directly.

Tideflow AI: Best for teams that want the full loop in one product

Tideflow AI (our product) covers the full loop, where most tools on this list stop at monitoring or recommendations. It is built for teams that want to act on gaps and measure outcomes without stitching together separate tools. The loop has five steps:

1. Measure AI visibility across the prompts your customers ask.
2. Write and fill content gaps with a gap plan: improve a page, create new content, or get included in sources AI already cites.
3. See when AI bots pick up the content through crawler observation.
4. Understand traffic sources such as ChatGPT through first-party web analytics.
5. Track conversions when AI-referred traffic turns into business.

• Tracked engines: ChatGPT, Gemini, Perplexity, Google AI Mode and Google AI Overview (Tideflow AI). Tideflow says all five run daily on every plan. It does not track Claude, Copilot, Grok or DeepSeek.
• Citation sources: Shows where you are mentioned, where you are cited, and which sources each answer relies on.
• Share of voice: Shows competing brands that appear instead of you and your rank per prompt.
• Pricing: Public pricing could not be verified. Tideflow offers a 7-day free trial without a credit card.
• Workflow integration: A human reviews each researched draft. Tideflow then publishes it via MCP to your own AI coding agent, which builds, validates and acknowledges the exact revision. It works as a headless CMS, so you do not migrate hosting. AI-bot detection runs through a Cloudflare Worker or Express middleware. A visit counts as verified only when Cloudflare's verified-bot flag confirms it, because a user-agent match alone can be spoofed. First-party analytics attributes AI referrals and conversions to the session's landing page.

Tradeoffs, stated plainly:

• MCP publishing assumes your site is built with an AI coding agent. There is no conventional CMS plugin.
• Bot visits do not prove indexing or citation.
• Missing referrers and privacy signals mean some AI traffic is never counted.
• Tideflow is at an early-access stage with no independent reviews yet.
• No tool, including this one, can guarantee an AI recommendation.

How to choose an AI visibility tool

Start with where you want the tool to stop. Some tools only report. Others go on to recommend fixes, create content, publish it, or measure what happened next.

• Choose Profound if you are an enterprise that needs wide engine coverage, SOC 2, SCIM and content staging, and you are ready for a sales-led contract.
• Choose Peec AI if you run an agency or need to know which types of sources to target, and you will handle content yourself.
• Choose Scrunch if you want to shape what AI agents receive at the edge, not just measure it.
• Choose Otterly.AI if you want to test AI visibility for under $30 a month before committing.
• Choose AthenaHQ if GA4 or Shopify attribution is your main requirement and you want 8+ engines.
• Choose Writesonic if your team wants fixes, outreach drafts and Day 14/28 lift reporting, and can pay for the tiers that include multiple engines.
• Choose Ahrefs, Semrush or SE Ranking if you already pay for the suite. SE Ranking is the pick among the three for white-label agency work.
• Choose Tideflow AI if you build your site with an AI coding agent and want one loop from gap to published content to crawler visits to conversions.

Whichever you pick, judge it on trends across at least a few dozen prompts and several weeks, not on one day's score. If your next question is how to change what ChatGPT says about you, the step-by-step playbook for getting mentioned by ChatGPT is the natural follow-up.

Frequently Asked Questions

Can I combine a monitoring tool with a content tool?

Yes. Pairing a reporting tool such as Peec AI or an SEO-suite add-on with a separate content and publishing workflow is common. The cost is duplicated prompt tracking and manual handoffs between tools. That is the main reason some teams choose a tool that covers both monitoring and execution.

How do I measure traffic and conversions from ChatGPT?

You need two things: first-party analytics that recognize AI referrers, and conversion events tied to those sessions. AthenaHQ does this through GA4, Writesonic through its lift reports, and Tideflow AI through its own tracker. No method captures every visit, because some AI-originated visits arrive without identifiable referrer information.

Sources

• Zapier, The 9 best AI visibility tools in 2026
• AIVO Journal, External AI Decision Influence
• Profound, The AI Platform to Power Your Marketing; Profound pricing
• Peec AI, Peec AI pricing; AI search analytics for marketing teams
• Tideflow AI, Tideflow AI vs Peec AI: Which AI Visibility Platform Should You Choose?; AI Visibility & Content Platform; Detect AI Bots; Add analytics and track views and conversions
• Scrunch, The AI Customer Experience Platform; Scrunch pricing
• Otterly.AI, AI Search Monitoring Tool; Otterly.AI pricing
• AthenaHQ, Agents to Win on AI Search; AthenaHQ plans
• Writesonic, Writesonic; Writesonic pricing
• Ahrefs, AI Marketing Platform Powered by Big Data; Ahrefs pricing
• Sanjay Negi, Minineo, Best AI Visibility Tools in 2026: 9 Platforms Compared (July 2026)
• Semrush, Your Unfair Advantage for Growing Brand Visibility; SEO and AI Search pricing
• SE Ranking, AI SEO Software That Gets Results; SE Ranking subscription plans